Meet Maria Mejia
Empowering Your Financial Journey
Discover Maria, your dedicated financial expert, committed to guiding you through every financial decision with clarity and confidence. With a passion for helping businesses succeed, Maria brings expertise and personalized support to ensure your financial goals are met.
Ever since starting school, at the community college, I have enjoyed doing accounting and the numbers aspect of business. In my first accounting class, everything just clicked together. I understood the concepts and knew how everything flowed together. I eventually graduated from Ensign College and went to Brigham Young University-Idaho. I enjoyed accounting even more as the classes became more challenging. I was the one kid always excited to learn new concepts.
I had always known that I didn't want to work in a big accounting business or a big corporation. I did an internship in a small accounting office and enjoyed it. I learned that I also like doing taxes. The idea of starting my own business had just begun to creep in. I worked in the accounting office for about a year before I moved up to Canada.
I was preparing to look for another office job when a family friend suggested starting an accounting business. That is when my first bookkeeping firm was born. The goal was to help small startups understand and organize their finances and be ready for tax time.
I had thought you needed to be a special kind of person to run a business and be an even more special kind of person to be an entrepreneur. I went to different networking groups in the community and found out that entrepreneurs come from all walks of life and at different points in their lives.
Getting to know different entrepreneurs and their businesses has helped me understand there are many strengths different people bring. I want to help people do more than just be compliment with the CRA. I want them to not only understand their numbers but to utilize them to grow their businesses. Partnering with David has amplified my knowledge to be able to better help fellow entrepreneurs.
I love accounting and I love bookkeeping. I love to continue to learn new things and use new technology. I also love helping other people. If I can help another person understand how money works, my life goal has been reached.
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If you've ever looked at your financial reports and found yourself wondering what EBITDA and net income really mean, you're not alone.
These two terms show up often in financial statements, but they tell very different stories.
EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. In simple terms, it gives you a picture of how well your business is performing from an operational standpoint, before any financial decisions or accounting adjustments come into play.
Net income, however, is the final figure after all expenses, taxes, and interest are deducted. It’s the number that reflects your actual profit and is typically what shows up on your tax return.
Let’s look at some examples. Say you run a small marketing agency. EBITDA would reflect your revenue from client projects minus regular operating expenses like software subscriptions, staff wages, office rent, and utilities. It would not factor in interest on a business credit card or depreciation on your office equipment.
Net income, however, would include those items, giving you a more comprehensive view of your true profit.
Or take a retail shop owner who took out a loan for a shop renovation. EBITDA would show how profitable the store is from sales after paying suppliers and staff, but net income would show the impact of repaying that loan and the wear and tear on the new fit-out.
Both numbers are useful, but they serve different purposes. EBITDA is often helpful for tracking operational health and comparing performance across time or other businesses, while net income helps you prepare for tax season and plan for reinvestment or withdrawals.
If these numbers still feel unclear or you’re not sure which one to pay attention to when making decisions, we’re here to help. We’re bookkeeping experts who help small business owners get clear around their numbers so they can scale and grow with confidence.
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