Meet David Potocki
Your Business Growth Partner
David is our visionary financial strategist, committed to propelling your business to new heights. With extensive expertise and a relentless drive for excellence, David is dedicated to crafting innovative strategies that ensure your financial success and business growth.
Then one day, I decided that I needed to grow. Enough was enough, I said. "What do I need to learn to be more successful?" I asked myself. More confidence was the first thing on my list. So I auditioned for a local play, because what better way to help my confidence then to get up on stage in front of a room full of strangers? Well, I got the lead role, which included 7 monologues. I did it, and not a half bad job, if I may say so myself. From there I joined Toastmasters an international organization that helps with public speaking and entered every speech contest I could. Next, I knew I had to learn the business side of things. Along with learning on the fly, normally "what not to do", I looked for opportunities to learn from successful business owners. I found a business networking group, started a mastermind group with some successful businesses, joined the local Chamber of Commerce and read a ton of books.
Now that I started to gain quite a bit of business building skills as well as my marketing skills, I felt the need to help other business owners avoid all the mistakes I made over the years. My first "Business coaching" job was taking on a leadership roll at the business networking group and leading all the meetings along with growing the group. After that, I became President of the Chamber helping it grow as well as helping grow the annual Home Show year after year.
All that time I was working with the Chamber and running my own marketing, design and print business I thought I was smart enough to do it all on my own. That I had learned all I needed to, to be able to run a successful business. Boy, I could have not been more wrong. I was able to deliver a great product with fantastic service, but that is not enough. I didn’t have any processes in place for predictable leads and conversions, didn’t have systems in place in order to leverage my resources, I didn’t have a handle of my profitability and I didn’t have proper pricing, bundling, upsell/downsell options available.
So, I ended up burning myself out, selling the business at way below market value and getting out of the business all together. The burn out had a tremendous affect on my personal life as well. My marriage deteriorated, I wasn’t fully there for my kids and was not very happy.
I needed time to clear my head, so what better way then to work with your hands. I spent the next few years working with a Master Carpenter and learned a great deal about renovating all aspects of a house. But more importantly it gave me a chance to clear my head, give me some perspective and vigorously renew my passionate to help other business owners.
Now, I am even more passionate about helping business owners succeed after having experienced the real pain that comes from owning a business that is struggling. Most business owners put their heart and soul along with a ton of sweat and tears into making their businesses succeed. I am here to teach them that there is a better way to make that dream happen.
As I continue to see success in my coaching clients it came clear to me that there is a huge gap with traditional bookkeeping between businesses being merely CRA compliant and planning for success. So, I sought out a business partner that not only had the accounting skills, but had the vision for helping people as I did. I found that and more in Maria and together we have created some amazing solutions that sets our clients up for success.
Explore The Financial Navigator for expert insights and practical tips on managing your business finances.
Unlock the knowledge you need to drive growth and achieve lasting success.
READ SOME OF DAVID's CONTRIBUTIONS
Economic ups and downs happen, but staying on top of your finances and efficiency can help your business stay strong. Here’s how:
1. Keep an Eye on Cash Flow
Know what’s coming in and going out so you’re never caught off guard. Cut unnecessary costs, ask vendors for better payment terms, and encourage early payments to keep your cash flowing. A strong cash flow means you can cover expenses, invest in growth, and avoid relying on credit. Regularly reviewing your cash flow helps you spot potential issues before they become big problems.
2. Spend Smarter
Take a look at your expenses and trim the excess. Cancel things you don’t use, focus on what actually grows your business, and use automation to save time and money. Small cost-cutting moves add up, helping you keep more profit without sacrificing quality.
3. Stay on Top of Your Numbers
Good bookkeeping = better decisions. Make sure your records are up to date, reconcile accounts regularly, and work with a pro if you need help staying tax-ready. When your numbers are accurate, you can make smarter choices about spending, pricing, and budgeting. A clean set of books also helps you secure loans, attract investors, and plan for future growth.
4. Get Creative with Revenue
Think about adding new services, offering flexible payment plans, or finding new ways to keep customers coming back. Having multiple revenue streams helps protect your business during slow periods.
Keeping your cash flow steady, cutting waste, tracking finances, and diversifying income can help your business stay strong no matter what the economy does. Need help with your numbers? Let’s chat!
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